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A few of runner friends of mine have mentioned that many professional runners will be boycotting the upcoming Nike We Run KL 2012 due to its inadvertent exclusivity and discriminatory marketing.
Have you ever wonder why Nike had an early-registration 'window' for college and university students, a month prior to the actual registration date? What about the exclusive Nike Training Club Run @ Desa Parkcity on 11th August 2012 for ONLY the first 100 people who responded to a Facebook event?
Whilst initially brimming with excitement about this run, I was subsequently taken aback by an uninviting correspondence from Nike regarding purported 'buddy system', as illustrated in the trail of emails as follows (click Read more >>)
Email #1
Email #2
Email #3
Email #4
Personally, I feel strongly against such 'age discrimination' because it DOES take away the good spirit of running. In fact, running as a sport should be an open participation, regardless of "age", gender or race. So, in return, what do you think Nike could have done to improve their marketing strategy?
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